Household Care

Consumer-based intelligence is an important element of any marketing strategy as it provides a cost-effective analysis of the "big picture" and is an essential reference guide.

We are compiling a library of pre-packaged market and consumer intelligence reports for the Personal Care Industry. We are also able to create customised intelligence reports based on your specific requirements to provide actionable information on a specific: country, market or consumer segment.

Please contact us if you have any queries or would like more information on the availability of updated versions of reports.


This comprehensive report examines South African purchasers of Washing Powder: Global and South African market overview purchasing and brand trends (2009-2013) with purchaser forecasts for 2014-2018, Geo-demographic trends among purchasers compared to the total adult population (2009-2013), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone and Internet usage and Shopping patterns.