Often, more than 80% of your marketing budgets are spent on purchasing media so the smartest, most efficient and effective decisions need to be made in this area.
There is a strong trend towards: more crowded and costly traditional media, growing influence of new media and consumers becoming very selective in terms of media consumption.
The Media Planning Survey is a cost effective research methodology that will allow you to know exactly:
Which media type works the best for your brand/product
How do your target market engage with particular media types
What, Where, When and How your target consumer access their media
The media planning survey offers RIFLE targeting of your consumer segments to ensure that the return on one’s marketing investment is optimised with a reduced level of risk through effective and efficient media targeting.
Telephonic, online surveys or vox pop (video) are conducted among a small but robust sample of your target market that allows you to get rapid feedback and insights via cost-effective research.
The dipstick consumer research can be used for post launch evaluations or as on-going tracker study to evaluate if your marketing campaigns are effective among your brand users as well as potential users: consumer feedback on brand/advertising awareness, perceptions and usage vs. key competitors.
The dipstick research can also be conducted on an ad-hoc basis to get feedback on ANY business questions, for example:
What is the likelihood of your target market to adopt your new product?
Why are your consumers only using your product occasionally?
How can you make it easiest for them to access and purchase your brand?