Food

Consumer-based intelligence is an important element of any marketing strategy as it provides a cost-effective analysis of the “big picture” and is an essential reference guide.

We are compiling a library of pre-packaged market and consumer intelligence reports for the Food Industry. We are also able to create customised intelligence reports based on your specific requirements to provide actionable information on a specific: country, market or consumer segment.

Please contact us if you have any queries or would like more information on the availability of updated versions of reports.


This comprehensive report examines consumers of Burgers, Chicken and Grills Fast Food brands in South African: Global and South African market overview, Usage and brand trends (2011-2015) with consumer forecasts for 2015-2020, Geo-demographic trends among consumers (2011-2015), Detailed geo-demographic brand profile and brand penetration analysis, Cell phone, Internet, Lifestyle and media consumption.


This comprehensive report examines consumers of the Top 10 Fast Food brands in South Africa: Profile of the Top 10 South African Fast Food brands; Global and regional Fast Food trends; Consumption and brand trends (2011-2015) with consumer forecasts (2016-2020), Amount spent at last Fast Food outlet visited (2011-2015); Geo-demographics trends among Fast Food consumers (2011-2015); Detailed geo-demographic profile and brand penetration analysis and Cell phone and Internet usage.


This comprehensive report examines South African purchasers of Instant Breakfast Cereals: Global and South African market overview purchasing and brand trends (2010-2014) with purchaser forecasts for 2015-2019, Geo-demographic trends among purchasers compared to the total adult population (2010-2014), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone and Internet usage and Shopping patterns.


This comprehensive report examines South African purchasers of Bread: Global and South African market overview purchasing and brand trends (2011-2015) with purchaser forecasts for 2016-2020, Geo-demographic trends among purchasers compared to the total adult population (2011-2015), Detailed geo-demographic brand profile and brand penetration analysis, Cell phone and Internet usage, and Shopping patterns (2015).


This comprehensive report examines South African purchasers of Mealie Meal: Global and South African market overview, purchasing and brand trends (2011-2015) with purchaser forecasts for 2016-2020, Geo-demographic trends among purchasers compared to the total adult population (2011-2015), Detailed geo-demographic brand profile and brand penetration analysis, Cell phone and Internet usage, and shopping patterns.


This comprehensive report examines South African purchasers of Pasta: Global and South African market overview, purchasing trends (2011-2015) with a purchaser forecast for 2016-2020, Geo-demographic trends among purchasers compared to the total adult population (2011-2015), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone and Internet usage, and Shopping patterns.


This comprehensive report examines South African purchasers of Rice: Global and South African market overview, purchasing trends (2011-2015) with a purchaser forecast for 2015-2020, Geo-demographic trends among purchasers compared to the total adult population (2011-2015), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone and Internet usage, and Shopping patterns.